CANADIAN FASHION DESIGNER
Miriam Baker
BRANDING • WEB DESIGN • VIDEO • EMAIL CAMPAIGN • SOCIAL MEDIA • PRINT
What we Did
The owner of Vaughan Industrial Supply approached BG Marketing Authority looking to completely re-design and build their website.
The client was looking for an online marketing solution to generate greater brand awareness and attract sales to her high-end clothing line.
We redefined her target market and created an integrated marketing plan to attract a higher income level, more established type of women. The plan included an updated website, email and social media campaign, promotional videos that strongly showcases Miriam Baker as the designer – the strength and passion behind the designs and highlights the season collection.
The Deliverables
- Website design- desktop & mobile
- Branding Strategy
- Video
- Email marketing
- Social media
- Print Design
- Banner Design
- Postcard
The Results
A new brand identity targeted to an older demographic of women with sophistication, style, class and chic who have a D+ bust cup size. The promotion of content via video, social media and email campaigns drove increased awareness of style and fit with her proprietary grading process.
Positioning Miriam as an advocate of fit and fashion and a strong community supporter of women victims’ groups and promoter of breast health & awareness. The repositioning of her fashion brand along with prominently positioning Miriam’s unique proprietary offering and story has resulted in a substantial increase with global awareness and sales volume.
